Planet Fitness Finds the perfect way to Fill the Judgement Free Niche
Tags: gyms, planet fitness, gym communities

Planet Fitness Finds the perfect way to Fill the Judgement Free Niche Finding successful niche markets is the new fad in marketing techniques lately. Competition is so strong that now the average consumer expects you to cater to their exact specific need. Planet Fitness created a great business model in order to fulfill The Judgement Free Niche. It’s common knowledge that many people (men and women) feel uncomfortable entering a testosterone factory like some Powerhouse Gyms or Gold’s. It’s tough if you’re just a buck / 20 with stringy little arms and pudgy stomach to get a satisfying workout when you have Meathead Magee benching more than the weight of your entire family combined. But what can you do to stop that? Curves came up with a strict ban on anyone with a penis entering their fitness center – which was a genius idea and created the most successful gym chain in the world by providing a comfortable place for women to workout. But what about guys who want to get in shape without being embarrassed when they’re curling 10 lbs? Or what if you’re a girl who doesn’t want a guy-free zone, but doesn’t want to catch hepatitis from a stray steroid needle? Simple, you join your local Planet Fitness – The Judgement Free Zone. How did they create a Judgement Free Zone? They didn’t ban big muscles, they just created and environment that ego-lifters wouldn’t enjoy. No, they don’t have non-stop Hanson music playing and flowers all over the place – it’s actually a pretty hip environment. Planet Fitness only has dumbbells going up to 75 lbs – still heavy enough for an adequate workout, but not the kind of weight that Ronnie Coleman would be satisfied with. That’s not to say that there’s no muscle in Planet Fitness – there certainly is. In fact, I recently checked in at the Planet Fitness in my area and they had a huge guy working there who actually trains with NFL football players. He knows that he can still get a good workout utilizing different methods with lower weight. He knows he’s big, and doesn’t need to flaunt it and make others feel uncomfortable. It’s not for everyone (or it wouldn’t be a niche) but if you’re in the market for a new gym, definitely check out Planet Fitness because it’s a really cool environment – judgement free or not – the bold yellow and purple colors really give it energy. On FitConnect, we actually have about 100 Planet Fitness Communities listed which you should definitely check out to see if there’s a location in your area and if you happen to know anyone who goes there. Here’s a list of the Planet Fitness Communities on FitConnect if you want to check them out: http://fitnesscenters.fitconnect.com/18575 http://fitnesscenters.fitconnect.com/18576 http://fitnesscenters.fitconnect.com/18577 http://fitnesscenters.fitconnect.com/18578 http://fitnesscenters.fitconnect.com/18579 http://fitnesscenters.fitconnect.com/18580 http://fitnesscenters.fitconnect.com/18581 http://fitnesscenters.fitconnect.com/18582 http://fitnesscenters.fitconnect.com/18583 http://fitnesscenters.fitconnect.com/18584 http://fitnesscenters.fitconnect.com/18585 http://fitnesscenters.fitconnect.com/18586 http://fitnesscenters.fitconnect.com/18587 http://fitnesscenters.fitconnect.com/18588 http://fitnesscenters.fitconnect.com/18589 http://fitnesscenters.fitconnect.com/18590 http://fitnesscenters.fitconnect.com/18591 http://fitnesscenters.fitconnect.com/18592 http://fitnesscenters.fitconnect.com/18593 http://fitnesscenters.fitconnect.com/18594 http://fitnesscenters.fitconnect.com/18595 http://fitnesscenters.fitconnect.com/18596 http://fitnesscenters.fitconnect.com/18597 http://fitnesscenters.fitconnect.com/18598 http://fitnesscenters.fitconnect.com/18599 http://fitnesscenters.fitconnect.com/18600 http://fitnesscenters.fitconnect.com/18601 http://fitnesscenters.fitconnect.com/18602 http://fitnesscenters.fitconnect.com/18603 http://fitnesscenters.fitconnect.com/18604 http://fitnesscenters.fitconnect.com/18605 http://fitnesscenters.fitconnect.com/18606 http://fitnesscenters.fitconnect.com/18607 http://fitnesscenters.fitconnect.com/18608 http://fitnesscenters.fitconnect.com/18609 http://fitnesscenters.fitconnect.com/18610 http://fitnesscenters.fitconnect.com/18611 http://fitnesscenters.fitconnect.com/18612 http://fitnesscenters.fitconnect.com/18613 http://fitnesscenters.fitconnect.com/18614 http://fitnesscenters.fitconnect.com/18615 http://fitnesscenters.fitconnect.com/18616 http://fitnesscenters.fitconnect.com/18617 http://fitnesscenters.fitconnect.com/18618 http://fitnesscenters.fitconnect.com/18619 http://fitnesscenters.fitconnect.com/18620 http://fitnesscenters.fitconnect.com/18621 http://fitnesscenters.fitconnect.com/18622 http://fitnesscenters.fitconnect.com/18623 http://fitnesscenters.fitconnect.com/18624 http://fitnesscenters.fitconnect.com/18625 http://fitnesscenters.fitconnect.com/18626 http://fitnesscenters.fitconnect.com/18627 http://fitnesscenters.fitconnect.com/18628 http://fitnesscenters.fitconnect.com/18629 http://fitnesscenters.fitconnect.com/18630 http://fitnesscenters.fitconnect.com/18631 http://fitnesscenters.fitconnect.com/18632 http://fitnesscenters.fitconnect.com/18633 http://fitnesscenters.fitconnect.com/18634 http://fitnesscenters.fitconnect.com/18635 http://fitnesscenters.fitconnect.com/18636 http://fitnesscenters.fitconnect.com/18637 http://fitnesscenters.fitconnect.com/18638 http://fitnesscenters.fitconnect.com/18639 http://fitnesscenters.fitconnect.com/18640 http://fitnesscenters.fitconnect.com/18641 http://fitnesscenters.fitconnect.com/18642 http://fitnesscenters.fitconnect.com/18643 http://fitnesscenters.fitconnect.com/18644 http://fitnesscenters.fitconnect.com/18645 http://fitnesscenters.fitconnect.com/18646 http://fitnesscenters.fitconnect.com/18647 http://fitnesscenters.fitconnect.com/18648 http://fitnesscenters.fitconnect.com/18649 http://fitnesscenters.fitconnect.com/18650 http://fitnesscenters.fitconnect.com/18651 http://fitnesscenters.fitconnect.com/18652 http://fitnesscenters.fitconnect.com/18653 http://fitnesscenters.fitconnect.com/18654 http://fitnesscenters.fitconnect.com/18655 http://fitnesscenters.fitconnect.com/18656 http://fitnesscenters.fitconnect.com/18657 http://fitnesscenters.fitconnect.com/18658 http://fitnesscenters.fitconnect.com/18659 http://fitnesscenters.fitconnect.com/18660 http://fitnesscenters.fitconnect.com/18661 http://fitnesscenters.fitconnect.com/18662 http://fitnesscenters.fitconnect.com/18663 http://fitnesscenters.fitconnect.com/18664 http://fitnesscenters.fitconnect.com/18665 http://fitnesscenters.fitconnect.com/18666 http://fitnesscenters.fitconnect.com/18667
on 4/1/2008

1 - 3 out of 3
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ryan “ Yea, although I think it's a great concept, the lack of heavier dumbbells made me decide not to go with planet fitness - not that i'm a huge bodybuilder, but I still would need heavier dumbbells for things. You should definitely submit your ideas to planet fitness, haha a referee would be great. ”
-  ryan on 4/4/2008 in response to Rusty
Rusty “ That is a god idea. I still think they could use heavier dumbbells, but this is a great concept. They need to have someone dress up in a referee suit with a whistle, to dish out penalties. They could throw a flag and bow the whistle..."excessive use of grunting", "skull caps and sunglasses not allowed on the playing field", "3 seconds staring at that women's butt violation", "too many Arnold references", "you are out of here"!

Sounds like a decent place! ”
-  Rusty on 4/4/2008
plucky “ "Meathead Magee" and "stray steroid needles" - that was funny! Nice post :) ”
-  plucky on 4/1/2008

ryan
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