Planet Fitness Finds the perfect way to Fill the Judgement Free Niche
gyms, planet fitness, gym communities
|
Finding successful niche markets is the new fad in marketing techniques lately. Competition is so strong that now the average consumer expects you to cater to their exact specific need. Planet Fitness created a great business model in order to fulfill The Judgement Free Niche.
It’s common knowledge that many people (men and women) feel uncomfortable entering a testosterone factory like some Powerhouse Gyms or Gold’s. It’s tough if you’re just a buck / 20 with stringy little arms and pudgy stomach to get a satisfying workout when you have Meathead Magee benching more than the weight of your entire family combined.
But what can you do to stop that? Curves came up with a strict ban on anyone with a penis entering their fitness center – which was a genius idea and created the most successful gym chain in the world by providing a comfortable place for women to workout.
But what about guys who want to get in shape without being embarrassed when they’re curling 10 lbs? Or what if you’re a girl who doesn’t want a guy-free zone, but doesn’t want to catch hepatitis from a stray steroid needle?
Simple, you join your local Planet Fitness – The Judgement Free Zone.
How did they create a Judgement Free Zone? They didn’t ban big muscles, they just created and environment that ego-lifters wouldn’t enjoy. No, they don’t have non-stop Hanson music playing and flowers all over the place – it’s actually a pretty hip environment.
Planet Fitness only has dumbbells going up to 75 lbs – still heavy enough for an adequate workout, but not the kind of weight that Ronnie Coleman would be satisfied with. That’s not to say that there’s no muscle in Planet Fitness – there certainly is. In fact, I recently checked in at the Planet Fitness in my area and they had a huge guy working there who actually trains with NFL football players. He knows that he can still get a good workout utilizing different methods with lower wei... read entire entry
|
|
|
on 4/1/2008
|
|
0 |
8.3
|
|